MARKETING STRATEGIES USED BY HNB

HATTON NATIONAL BANK

Personal Banking Products

Savings

·         General savings

o   Regular savings

o   Capital savings

o   HNB Adhishtana - a unique savings account that will allow senders of remittances from Middle East and Gulf Region and receivers in Sri Lanka

§  Higher interest rates based on the account balances

§  Free Internet banking for the first year

§  Free mobile banking for one year

§  Free HNB Visa International Debit Card

§  Immediate loan facilities of up to 90% of your account balance

o   Money market savings accounts   - A Money Market Savings Account can come in handy for an individual, a corporation or an institution, if you make minimum initial deposit of Rs.500,000/-. based on the inter-bank call money market rate

o   Capital transaction rupee  account (CTRM)

All existing Non- Resident Rupee Accounts (NRRAs), Non- Resident Blocked Accounts (NRBAs) and Migrant Blocked Accounts (MBAs) have now merged and re-designated as Capital Transactions Rupee Accounts (CTRAs).

·         Minor Savings

o   Singithi Kirikatiyo below 5yrs

o   Singithi Lama New born to 12 yrs

o   Singithi Surakum foreign Currency

Singithi Surakum is a special account for your child in foreign currency.

o   Diridaru Scholarship Scheme

HNB Diri Daru Scholarships for Grade five, O/L, A/L & for special achievements

Benefits offered for HNB Teen account

·         Account Balance	·         Gift Voucher Value
·         Rs. 100,000/-	·         Rs. 5,000/-
·         Rs. 250,000/-	·         Rs. 10,000/-
·         Rs. 500,000/-	·         Rs. 20,000/-

·         Minor Savings Visa

o   HNB Wally-E

o   Pre-Paid Visa Cards for Teens and Parents

·         Youth Savings

o   HNB Teen Accounts

o   HNB You

·         HNB Salary SMART

Route your salary and get your HNB Shopping Debit Card that gives you the equivalent of 3 times your salary. Get more from your pay, to live the life you want. 

·         HNB FIT Account

·         Senior Citizens

o   Senior Citizens Scheme

If you are 55 or above you are eligible to obtain a HNB senior Citizens’ savings or term account that comes with three special schemes as well as a special privileges card with benefits

o   Sathkara for Gov.Servents

enjoy these exceptional benefits in savings accounts, fixed deposits and personal loans, is to deposit your pension in an HNB Sathkara account

·         Term Deposits

o   Fixed deposits

o   Call Deposits

·         Foreign Currency Accounts

o   Personal Foreign Currency Accounts

o   Business Foreign Currency Accounts

o   Diplomatic Foreign Currency Accounts

o   Foreign Currency Accounts Advantage Accounts

o   Inward investment accounts

o   Outward investment Accounts

o   Senior foreign national special accounts

Loans

·         Personal Loans

·         Shanthi home loans

To buy your first home, move to a new residence, investing in property or looking to switch to a better deal. HNB Shanthi Home Loans have many options available

·         Loans for professionals

Housing and Educational loans at lower rate

·         Cards

o   International debit card

o   HNB Credit cards

o   HNB Travel card

o   HNB Affinity credit cards

·         Remittance

·         Current Account

o   Shareline current accounts

o   Current accounts

Leasing      

Pawning

New products

·         SOLO

Payment platform through a mobile app using QR codes. A card less payment system

·         AFFY

Mobile app that can customize their own website with personal products

Corporate banking products

Trade Services

Issuance of Bank Guarantees

HNB, with its worldwide network of correspondent banks is one of the foremost issuer of bid bonds, Performance bonds, advance Payments Guarantees, Retention bonds and letters of Guarantee for projects and tenders in Sri Lanka

International Trade Services

As a premier trade bank in Sri Lanka, HNB has long established correspondent banking relationships worldwide with reputed international banks.

SERVICES IN IMPORTS

Structuring Letters of Credit.

Arranging LC Confirmations through our Correspondent banks worldwide at very competitive rates.

Structuring import facilities in line with trading patterns.

Issuing of Special Forms of Letters of Credit.

Handling of Import Bills on Collection.

Issue of Shipping Guarantees.

Endorsement of Documents Received-in-Advance.

Avalization of Collection Bills.

Financing Imports.

Facilitation of Entrepot Trade Business.

Handling Entrepot Trade Transactions.

Processing of Advance Payment/Open Account Transactions.

Arranging Marine Insurance facilities for the movement of cargo across International boundaries.

SERVICES IN EXPORTS

Advising of Letters of Credit.

Handling Transferable Letters of Credit.

Confirmation of Letters of Credit.

Negotiation of Export Documents Under LC.

Handling Export Bills on Collections.

Purchase / Discount of Export bills.

Pre-shipment Facilities.

Assistance in Preparation of Export documents.

Treasury Services

Spot transactions are simple contracts to buy or sell currency at spot exchange rates for spot delivery normally within 2 working days.

Islamic Banking Services

Murabaha Import Revolving Facility.

Murabaha Local Trading Revolving Facility.

Diminishing Musharakah – Personal Housing Finance Facility.

Diminishing Musharakah – Commercial Property Finance Facility.

Diminishing Musharakah – Working Capital Finance Facility.

Diminishing Musharakah – Vehicle/Machinery Finance Facility.

Diminishing Musharakah – Project Finance Facility.

Wakala Financing.

Ijara – Vehicle Leasing Facility ( Will be introduced shortly).

Shipping/Bank Guarantee/Letter of Guarantee Facilities.

Letter of Credit – Import Facilities.

Document Handling and Collection Facilities.

Debit Card Facilities.

249 Customer Centres, island wide

Access to 450 ATM's island wide

Internet Banking Facilities.

SMS and Mobile Banking Facilities.

Extended Banking Facilities.

Premier Banking Services.

General Corporate services

Project Financing solutions focus on assisting entrepreneurs based upon overall project viability after evaluating the project prospects in following sectors.

Food & Beverage

Garments

Health Services

Leisure – Local, Overseas

Manufacturing

Condominium Apartment Projects

Power & Energy

Real Estate

Tea & Rubber

Infrastructure Development

And provides following facilities,

Term Loans

Working Capital Loans

Bridging Finances

Overdraft facilities, Letter of Credit, Import Loans, Packing Credit, Guarantees etc. related to the project

(Available in Sri Lankan Rupees and/or a prescribed Foreign Currency)

SME Banking Facilities

SME lending

offer a comprehensive range of products and services to our SME clientele such as Term Loans, Working Capital Financing, Project funding, Import & Export Loan facilities and Distributor Financing.

Development Banking

The Development Banking Division provides services to the Agro finance and Micro finance sectors.

Under Agro Finance following services are provided

Development Credit Scheme

This scheme offers financial assistance for perennial crop cultivation, farm machinery, fisheries, animal husbandry and other income generating agro based development activities. The loan amount and repayment period can be arranged to suit the cash flow of the project, with an attractive fixed or floating interest rate.

New Comprehensive Rural Credit Scheme (NCRCS)

This scheme provides financial assistance of up to Rs.540,000 for the cultivation of short term crops such as paddy, chillies, onions and upcountry vegetables and up to Rs.500,000 at the rate of 7% per annum for nurseries.

Kapruka Ayojana Credit Scheme (Coconut Development)

Under this scheme, up to Rs. 2 million can be provided as loans at the rate of 9% per annum for coconut plantations, intercropping, replanting, nursery development and purchase of farm equipment.

Commercial Scale Dairy Development Loan Scheme (CSDDL)

For financing dairy and dairy related activities such as purchase of cows, construction of cattle sheds, purchase of dairy processing equipment and storage facilities up to a value of Rs. 25 million, at an interest rate 6% per annum.

Short Term Crop Purchase Loans

To purchase agricultural produce (paddy and other grains). The loan amount can be arranged to suit the cash flow of the project.

Saubagya Loan Scheme

To purchase machinery and equipment for manufacturing, services and agro based industries. Financing up to Rs. 25 million at an interest rate of 9% per annum.