MARKETING STRATEGIES USED BY HNB

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HNB Savings Plus



Normally other banks give around maximum 6% interest rate for normal savings accounts for their customers. Although HNB has offered a savings account named HNB SAVINGS PLUS as a general deposit which pays a 7.5% interest rate for the customers. Compared to other commercial banks, it is the bank deposit which pays the highest interest rate for a saving account in the market.



HNB is offered many benefits for the customers via the savings plus account. They are,
  • ·         Free Shopping Debit Card
  • ·         Free Internet Banking and Mobile Banking facility
  • ·         Free SMS notifications
  • ·         Unlimited withdrawals
  • ·         Cash backed facilities of up to 90% of the deposit

As per the benefits and this attractive interest rate of this savings account, it can be considered as a marketing strategy which is used by HNB to attract customers and to compete with other banks.

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