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Showing posts from July, 2019
HATTON NATIONAL BANK Personal Banking Products Savings ·          General savings o    Regular savings o    Capital savings o    HNB Adhishtana - a unique savings account that will allow senders of remittances from Middle East and Gulf Region and receivers in Sri Lanka §   Higher interest rates based on the account balances §   Free Internet banking for the first year §   Free mobile banking for one year §   Free HNB Visa International Debit Card §   Immediate loan facilities of up to 90% of your account balance o    Money market savings accounts    - A Money Market Savings Account can come in handy for an individual, a corporation or an institution, if you make minimum initial deposit of Rs.500,000/-. based on the inter-bank call money market rate o    Capital transaction rupee   account (CTRM) All existing Non- Resident Rupee Accounts (NRRAs), Non- Resident Blocked Accounts (NRBAs) and Migrant Blocked Accounts (MBAs) have now merged and re-desi

HNB FIT ACCOUNT

HNB Fit is an online application that promotes fitness and health among customers while rewarding with increased financial benefits. It will make users’ every step count and get his HNB account credited for each step that keeps every day. HNB Fit which has integrated with top three fitness brands, Apple, Fitbit and Jowbone and that is synced with these smart watches and measures how many steps have taken. Then it will be offered an increased interest for each day, a maximum of 10% for 10,000 steps.

MARKETING STRATEGIES USED BY HNB

HNB Savings Plus Normally other banks give around maximum 6% interest rate for normal savings accounts for their customers. Although HNB has offered a savings account named HNB SAVINGS PLUS as a general deposit which pays a 7.5% interest rate for the customers. Compared to other commercial banks, it is the bank deposit which pays the highest interest rate for a saving account in the market. HNB is offered many benefits for the customers via the savings plus account. They are, ·          Free Shopping Debit Card ·          Free Internet Banking and Mobile Banking facility ·          Free SMS notifications ·          Unlimited withdrawals ·          Cash backed facilities of up to 90% of the deposit As per the benefits and this attractive interest rate of this savings account, it can be considered as a marketing strategy which is used by HNB to attract customers and to compete with other banks.